London is experiencing a reawakening. In this city where innovation continually emerges and creativity is abundant, the boundaries of what a neighborhood can be are being broken, the blueprint of the city, reimagined.
Nestled in the heart of Bayswater, Whiteleys is set to transform an overlooked district of London prime for revival. This emergence marks the second time this heritage site has made history. The first was in 1911 when the world famous emporium opened, inviting all of London high society to dream, explore, and discover. William Whiteley, with his insatiable curiosity for quality and craftsmanship, infused the Bayswater neighborhood with new purpose.
Today, the iconic Whiteleys building, in all its Baroque magnificence, will once again breath new air into Bayswater. A sleeping giant ready to be awakened, the history and heritage of Whiteleys will unite with modern innovation to redefine what it means to live an extraordinary life.
Historically, Bayswater has been home to the city’s audacious artists, tastemakers, and influencers. Adjacent to Hyde Park and on the edge of Notting Hill, walking distance to Paddington, its prime location and international community will position it as a leading destination in London. The redevelopment of Whiteleys will transform this hugely undervalued area, and increase the value in Bayswater to compete with its surrounding neighborhoods.
At over one million square feet, and comprising an entire city block, Whiteleys’ presence will be significant, and its aesthetic will be remarkable. The mixed-use space will be strategically developed to provide an extraordinary retail experience including a curation of unique stores, galleries, culinary experiences, and a sumptuous 90 room, 5 star hotel with full fitness and spa facilities, five restaurants, and valet parking. The new Whiteleys will be an irresistible collection of experiences which have never before been available in one London building.
The 330,000 sq ft residential accommodation will bring magnificent penthouses and lateral family apartments in a range of sizes to a historically underserved market that has no current or forecast. Maintaining the heritage structure offers unmatched volume with extraordinarily high ceilings and views across London. Created by award winning architects Foster + Partners, with interiors designed by Finchatton, each home will be impeccably assembled, with access to the best amenities in London, including wellness centers, a pool and spa, meeting spaces, and a cinema.
This £1.5bn redevelopment is offering you a rare invitation to make an indelible mark on the London market, to personally own an entire city-block of prime London, and to participate in a highly rewarding investment opportunity.
The new Whiteleys will redraw the lines of London, reimagining it with a fresh perspective. It will give you the opportunity to infuse the city with your own innovation as William Whiteley boldly did over 100 years ago, a chance to create a new legacy for London.
