Alfonso Lugo is a music producer, composer, guitarist, singer, jingle maker, and voiceover talent. He has all the infrastructure and knowledge to develop an integral audio campaign from the advertising copy, sound effects and engineering, to composing, arranging, recording, mixing, and mastering of music and sound design on any project. He started his voiceover career producing shows on a local radio station in his high school and college years. Studied Advertising and Marketing in Sao Paulo, Brazil and music production in Mexico and the United States. Worked for Televisa Radio under the direction of the famous Mexican voiceover host Charo Fernández, meeting and producing for her again years later in “La Hora Nacional”, a cultural program from the Mexican Government that transmits nationwide every week. He has released three solo albums and one in duet with Blue Detox: Homónimo (2003), Sol Naciente (2005) y Sometimes (All I Want is You) (2009), and Beautiful Soul (2012). Alfonso has also participated in many music festivals, nationally and internationally, such as the Hispanic Festival in Annapolis, Maryland, in 2006. His second album was a huge success in Amsterdam, Netherlands where the song “Bossatoux” was played a lot on the radio. His third album was review by the director of the Jazz Music Festival in Guimarães, Portugal, in his column and in social networks. He has a strong career in the advertising world, producing original music for TV, theater, and radio commercials and being the voice of recognized brands like Banamex, Burger King, Mercedes Benz, Cloralex, Cinemex, Tecnológico de Monterrey, Cruz Roja Mexicana, Harmon Hall, Bacardí, Spring Air, and California State, among others. He has been invited to important advertising festivals as jury and has won some international awards in El Ojo de Iberoamérica, Wave, El Círculo Creativo, and the prestigious Cannes, winning a bronze Lion for music production and voiceover for the Paralife campaign. The fact of living in Brazil and in the United States has given him a broader view of music. Alfonso Lugo is an active business partner in Pulpo Escafandra (an audiovisual and animation production company), and Pulp Music Co. (music production company).