MEET
DAVID
TOBACK
Expert Voice Over Coach and Industry Advocate
David Toback is the Chief Operating Officer of the Global Voice Acting Academy (GVAA). Entering the voiceover field in 2015, David has collaborated with notable brands such as Nike, Microsoft, Humana, SoCal Edison, Kay Jewelers, Trading.com, Mercedes, and Duke Energy. His extensive experience across various voiceover genres and deep industry knowledge make him an invaluable mentor for both new and experienced talent.
Leadership at Global Voice Acting Academy
As the COO of GVAA, David has played a key role in the academy’s growth. Joining the team in 2016, he helped develop the GVAA Rate Guide, an essential tool for voice actors. His insights on rates and negotiation, AI ethics, industry trends, and the value of voice actors have made him a leading advocate in the field. David’s commitment to education shines through in his coaching, webinars, podcasts, and conference appearances, including VO Atlanta, One Voice Conference, eVOcation, and V.O. North.
Mastering Rates and Negotiation
David is highly regarded for his deep understanding of voiceover rates and effective negotiation strategies. Navigating voiceover rates can be intricate and overwhelming, but David’s coaching provides clarity and confidence. He offers detailed guidance on rate structures, the value of voiceover work, genre-specific pricing, and managing usage and exclusivity. His sessions empower voice actors to assert their worth, handle negotiations skillfully, and maintain professional relationships with clients.
Holistic Business and Performance Coaching
Beyond rates, David provides comprehensive business coaching to ensure voice actors build sustainable careers. His coaching encompasses starting and growing a voiceover business, managing finances, marketing strategies, approaching agents, and continuous professional development.
David’s performance coaching focuses on script analysis and acting techniques to achieve genuine and engaging performances. He guides voice actors in understanding character motivations, creating believable scenes, and delivering spontaneous and realistic reads. His sessions are not only educational but also fun and supportive.
Championing Industry Standards and Advocacy
David’s contributions extend beyond coaching. He serves as an Administrative Board Member for the National Association of Voice Actors (NAVA) and is a founding member of United Voice Artists (UVA). In these roles, he champions voice actors’ rights and works to establish industry standards and protections, particularly in the area of AI guardrails and protections. David Toback’s unique blend of industry expertise, coaching skills, and personal passion makes him a vital resource for the voiceover community.