In many ways, marketing is more art than science. But that doesn’t mean that the v-p of marketing Isn’t expected to quantify the impact your Campaigns are having on sales. And that’s one of The reasons that salesforce is loved by marketing Teams.
Salesforce marketing also makes the day-to-day Challenges easier… Like providing up-to-date materials to sales… And managing multi-channel campaigns including Web site, email, direct mail, and even google search Engine marketing… And once the leads start pouring in, salesforce Automatically routes them to sales.
Salesforce marketing scores big in the board Room when it puts real r-o-i numbers on your Programs, so you can concentrate your Resources on the ones that are delivering the Best results.
Marketing r-o-i analysis has traditionally involved A lot of manual work, complicated spreadsheets, And plenty of intuition and anecdotal evidence. Not anymore. Salesforce finally puts definitive ro- I measurement within easy reach, and everything Is real-time.
Salesforce shines the spotlight on the activities That generate the most revenue… tracking every Marketing lead through the complete sales Process, for automatic r-o-i anaysis of each Campaign. Now you can make sure that every Marketing dollar is spent on the activities that Have the biggest impact.
Out-of-the box reports give you visibility into Response rates, lead generation, and the pipeline And revenue associated with your campaigns. You Can customize these reports—or create new ones —with point-and-click ease.
Busy executives love salesforce’s customizable Dashboards, for an at-a-glance, real-time look at The complete marketing picture.
Your view of marketing’s impact on the business Doesn’t get clearer than this.
