ROOSTER: Alright people . . .
VIDEO: Rooster shadow animated through window hopping onto window sill.
ROOSTER: It’s the day after Thanksgiving!
VIDEO: Rooster in Mervyn’s sweater talks to couple in bed.
ROOSTER: …WAAAAKE UP!!!
VIDEO: Couples feet… then rooster hops up onto bed.
ROOSTER: Mervyn’s doors open at 5 am…so RISE AND SHINE!
VIDEO: Rooster walking in front of mervyn’s “m” at sun-up.
ROOSTER: Plus, there’s hundreds of Early Bird Specials throughout the store!
VIDEO: Montage of products “blow” by like snowflakes.
ROOSTER: The first 200 customers get a $10 reward card!
VIDEO: Rooster narrates offers. Reward card spins on screen.
ROOSTER: Doors open at 5am! So UP and AT ‘EM!
VIDEO: Back to couple in bedroom with rooster, they jump out of bed in a hurry.
ROOSTER: And you’ll earn $10 for every $50 you spend!
VIDEO: Titles & graphics
ROOSTER: Shopping early has its rewards!
VIDEO: Titles & graphics
ROOSTER: So much for cock-a-doodle-doo.
(ALT ROOSTER: Who wants eggs?)
(ALT ROOSTER: Hey, wait for me…!)
