Today, there are over 80 million millennials in the US alone. That’s people who were born between 1981 and 1996. As millennials become the dominant purchasing demographic and the largest employable generation – advertisers, brands, and companies are trying to reach them, both as consumers and potential future employees! And they need more than a “free avocado toast” strategy! As the media landscape continues to evolve, VO reads trend towards the real, authentic and conversational style that resonates with millennials during pre-roll & social media ads, embedded video content, and online self-paced education content. Remember, millennials were the OG cord cutters – you have to meet them where they’re at!
In this GVAA Special Workshop, VO Pro Maria Pendolino, the founder of MillennialVoiceover.com, talks about the power of millennials in media and leads you through interactive techniques and script exercises to tap into your “inner millennial” read to help you generate winning auditions that speak to this new power demographic. It’s not just about having vocal fry and winning participation trophies – voice talents of all ages can capitalize on these techniques to tailor their reads in commercial, narration, and e-learning when a particular script is aimed at a millennial audience.
Join Maria for this insightful workshop and find your millennial voice!
*After purchase, you will receive an email with links to access the workshop!
Maria Pendolino is a two-time Voice Arts Award-winning pro who has represented brands like Google, American Express, Hoover, Robert Mondavi Wines, Whole Foods Market, Dell, AWS and more. In August of 2019, Maria launched MillennialVoiceover.com: a one-stop-shop to help advertisers, brands & companies “speak millennial.”