Winnebago Internal Video:
Specs – Male or Female. Storyteller. Relatable, self aware, authentic, with a quiet authority. Commanding, yet kind. Our voice should have a confidence that instills trust, but does not come across as cocky. A natural presence, without needing to push or overly project. Should not sound slick or announcery.
“Winnebago” Brand Statement
The hero’s journey starts with a call to adventure, a leap into the unknown. John Hanson answered that call with a powerful idea. An idea that started a business. Created a category. Built a town. And spurred a culture. He called it Winnebago. And our name and iconic ‘W’ came to stand for more than a vehicle.
More than steel and rubber. More than employees and dealers.
It rose to become a belief. A belief bound together by the pride and spirit that is still at the heart of our brand. We are the Great American Start-Up. We invented this category.
But somewhere along the way, we let our foot off the gas and the category caught up. Now is the time for this powerful idea, belief and brand to take back what is rightfully ours. To innovate. To evolve. The industry is begging for it. Our employees want it. Our dealers must have it. And, when people are seeking something to belong to more than ever, our customers need it. So we’ll give the independent souls of the world something to be a part of, reconnect with and re-establish the spirit that lives within them. We are Winnebago.
We don’t just have employees, dealers and customers. We have citizens… bound by something bigger. These pavement pioneers. The strong hands that build. And adventurers who travel in packs. Creating a moving country inside this country.
Together, we have our own way of talking. Of traveling. Of thinking. Connected by beliefs, behaviors and a brand that stands for more. With a simple but powerful “W” acting as our badge and membership credentials. Wherever you find us, we’ll always be connected under the banner of open roads and open minds. We will unite this group through collective pride and shared conviction, help them write and rewrite their stories. We will be the first to innovate, again and again.
We will restore pride throughout the organization. And we will own that rare air most brands would kill for: By becoming a way of life that is bigger than any one of our products. And a hero’s journey, continued. So for those ready to join this united group of believers, we say…Welcome back to Winnebago.
