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The 15 Points of Automotive with Cliff Zellman
September 14, 2019 @ 10:00 am - 1:00 pm PDTFree
VO for automotive is hotter than ever! Women are everywhere, characters galore, and it’s not just yelling and selling…anymore.
With local & regional automotive, you are in control of your VO destiny. There are over 16,000 new car dealerships and over 139,000 used car dealerships across the U.S.* WOW! Learn why it’s the Holy Grail of VO. Sound great? Here’s the catch: you must understand the how’s and why’s of the script. What makes a great automotive read and nails the audition is how you handle each and every line. And, you need to know how to market yourself! Easy? No. Doable? Absolutely!
Join the Automotive Master, Cliff Zellman, and start on the road to Automotive VO.
In this 3-hr workshop, you’ll
- Learn about Automotive for VO, it’s advertising, where it’s been, where it may be going and why it’s worth pursuing.
- Review Cliff’s “15 Points of Automotive”
- Read real Automotive copy and receive coaching and direction from Cliff
- Get inside the heads of Ad Agencies & General Managers
- Understand self-marketing, your email introduction, and the benefits of an Automotive specific demo
Cliff has directed, edited, and mixed over 21,000 auto spots over the past 22 years! If you’re looking to get your start in Automotive, this workshop is a must!