Blog

David Rosenthal

Audition Points for Commercial Voice Overs

Knowing how to treat and execute auditions can be half the challenge! Here are some of my audition points you can use to develop your audition approach, improve your performance, and book the gig! Happy reading and be sure to take notes! Read copy aloud as written, at least 5 times. Take note of the adjectives and key words in the script ...
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David Rosenthal

Creating an Effective Voice (Part 2)

Millennia before human beings began writing down their thoughts they were using their voices to communicate. From the earliest primitive declarations to the most sublime enactments of Shakespeare's plays, somewhere, deep in our genetic makeup, we have always known on a profoundly personal level how incredibly important this gift of speech is, and historically we have always shown great respect ...
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David Rosenthal

Creating an Effective Voice (Part 1)

In our society, we put great faith in those who can communicate with feeling and intelligence. We ask our politicians to represent us, to be our voice and to embody the spirit of our country to the rest of the world. We want executives, managers and sales people, executives and managers, we want them to motivate us, to teach us ...
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David Rosenthal

The Importance of Having Multiple Character Voices

Anyone involved in producing animation and video games will tell you that having a number of character voices at your command makes you a lot more interesting and marketable to them. They can use you in one or two solid recording sessions and get three or four characters out of the way thanks to your chameleon-like ability. Since many agencies ...
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David Rosenthal - Global Voice Acting Academy

The Conveyer Belt Theory

I've always been a pretty visual guy. In other words, I often process things through images rather than through deductive reasoning. I actually think this has helped my career in voice over. Take for instance my conveyor belt theory. I've always thought that a piece of commercial copy was much like a conveyor belt, in the sense that you are ...
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Cristina Milizia - Global Voice Acting Academy

Standing Up for Your Value: A Toy Story

A small victory today! Last week, I received a job invitation from a previous client to do some singing for a short toy jingle. When he offered the rate of $250, I politely said my toy rate (single product usage only) was $400/hour. We settled on $350 plus $150 for pick-ups. Upon receiving the script, I realized that this was ...
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David Rosenthal

Voice Over Health – The Don’ts

In our first talk about voiceover health we talked about some of the things you should be doing to keep your voice healthy and strong. Now let's talk about some things that are really bad for your voice, some of them being more obvious than others. First of all, and this should be a no-brainer, don't smoke. It wreaks havoc ...
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David Rosenthal - Global Voice Acting Academy

Voice Over Health – The Do’s

Just as musicians go to great lengths to take care of their instruments, voice-over artists should think of their voice in the same way, making sure that it is always in the best possible condition. After all, it is your meal ticket. When you have something special and unique that makes you money, it's a no-brainer that you should take ...
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David Rosenthal

Breaking Down a Commercial Voice Over Script

When we talk about commercial “copy” we're talking about commercials scripts that are eventually going to be recorded and aired on the radio, television, or the Internet. There are a number of things that you will need to do to in order to bring a piece of commercial copy to life. Let’s use this commercial for Florida orange juice as ...
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David Rosenthal

How to Analyze Commercial Copy

Whenever I get a new script for an audition, I automatically go through a kind of analysis checklist that helps me truly understand a piece of copy and make it mine. No script is really going to come alive unless you own it. What do I mean by that? Well, it's imperative that that script becomes a part of you, ...
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what conditions will make the achievement of your goal - Global Voice Acting Academy

What Conditions Will Make The Achievement Of Your Goal Inevitable?

“Social psychologists argue that who we are at any one time depends mostly on the context in which we find ourselves. But who creates the context? The more mindful we are, the more we can create the contexts we are in. When we create the context, we are more likely to be authentic. Mindfulness lets us see things in a ...
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sometimes following your dreams is hard - Global Voice Acting Academy

Sometimes, following your dreams is hard

A few days ago, on August 27th 2016, I got to see to see my voice over on the big screen. My very first feature film, “Welcome to Monster High: The Origin Story” debuted in 800 theaters across the country. I play the main villainess; and, it felt like some sort of miracle. Whose dream is this? How did I ...
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Rejection - Global Voice Acting Academy

Rejection

We spend a lot of time here making sure you get the best learning tools and the most up to date information possible, and we're proud of that. But there's another dimension to the VO industry that we want to help you with as well. It doesn't get talked about much out there but we feel it's essential to your ...
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separating yourself from your work - Global Voice Acting Academy

Separating Yourself From Your Work

Anyone who is in the voice over business knows that it's a people business. Still, there are those prospective voiceover talent that come to me thinking and hoping it isn't that way; they'd actually rather end up alone in some dark booth with only an engineer on the other side, voicing some documentary or book and then quietly slinking off ...
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Banknotes Money Stopwatch Us Dollars Jack Time - Global Voice Acting Academy

GVAA Rate Guide – The Origin

- In part 1, you learned how we got to the point in the industry where the Rate Guide was needed. Now, in part 2, find out about the origin of the Rate Guide and how it all got started! "So how’d you guys come up with the Rate Guide?" Man, if I got booked for every time that’s been ...
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GVAA Rate Guide Howd we get here - Global Voice Acting Academy

GVAA Rate Guide – How’d We Get Here?

In the beginning, everything was Union Scale…and it was good. Rates were controlled, clients paid them, talent did the voice work and agents took care of everything in between. The industry has done a 180 since the good old days. With the advent of this little thing called the Internet (thanks, Al Gore), the opportunities for voiceover jobs and voice ...
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but where does a newbie VO talent stand - Global Voice Acting Academy

But where does a newbie VO Talent stand?

Recently, I've seen many posts crop up about the contest BioWare is having. One such post even qualified the contest by basically saying: "Hey, even if you lose, you're not losing anything! Character practice, amirite?" I wanted to post about this in light of other recent discussions I've seen about topics like Union vs. Non-Union, and of course, Fair Rates ...
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Making a Voiceover Script bend to your will - Global Voice Acting Academy

Making a Voiceover Script Bend to Your Will

It is important to make an audition script bend to your will, not the other way around. Think of it this way. A lot of people, when given a script, make the mistake of thinking that they have to make it sound like what the ad agency wants it to sound like. But how can anybody ever really know what ...
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The 1.5 second rule - Global Voice Acting Academy

The 1.5 Second Rule

Did you know that as I write this there are deadly vipers living in your closet? Have I grabbed your attention yet? If not, guess what? You've probably moved onto something else by now. In this ever busier and more demanding world we live in today, the old 3 second rule has now become the 1.5-second rule. For those of ...
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David Rosenthal Headshot

Silence is Your Friend

Silence is your friend, but too many people in voiceover and public speaking don't know how to use it to their benefit. You might think this business is all about using your voice, and yes of course it is, but it's also about knowing when not to use it. You've heard of the term pregnant pause right? What does that ...
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Mad Men - Pitch session

Why I don’t worry about Fiverr Anymore

One of my friends works in advertising at a large New York-based agency. In a recent chat, the conversation eventually turned to sites like Fiverr. What he said next nearly made me do a spit take with my coffee... "Fiverr? Yeah, I use them all the time." "You do?" I was astonished. "Yeah, lots of people who will quickly whip up ...
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Love What You Do - Global Voice Acting Academy

Love What You Do

Ok, so I want you to think about the first time you were in love. Or better yet, so we don't get into all that unrequited stuff, I want you to think about the first time you were in love and that person loved you back. You know who it was. Maybe that particular love has lasted a life time ...
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David Rosenthal

Voice Over Essentials (Part 3)

Who becomes a great musician, a great athlete, a great actor, or a great teacher without training? And who remains great at what they do without continued training? Does a musician stop practicing once they become famous? Does an athlete stop working out? Does a great actor never take another class? It's a very competitive world out there, and unless ...
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David Rosenthal - Global Voice Acting Academy

Voice Over Essentials (Part 1)

Over my 20 years as a voiceover coach and 25 as a voiceover artist, I have often been asked what the essential assets are for having and maintaining a career in voiceover. After all this time, I can safely say that, while there are a number of great assets that can help you along the path to a successful career, ...
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David Rosenthal Headshot

Voice Over Essentials (Part 2)

Now that you know that PLAY is the first essential in creating longevity for your voice over career, what's the next ingredient that has to be a part of the mix? Simple. You have to have the TIME in your life to make this work. You can't squeeze it in between lunch breaks. You can't only be available after 4PM, nor can you be ...
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If you want to sing - Global Voice Acting Academy

If You Want to Sing

If You Want to Sing... You Have to Sing Everyday. Whether a VO professional or a dedicated student, it’s happened to most of us. We hear ourselves singing a part in our heads (or in the shower) and we sound amazing! The tone, the phrasing, the delivery: it’s all happening. We go into the session and the first take is ...
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Brian Sommer - Global Voice Acting Academy

“A Look Back” with Brian Sommer, Video Game Voice Over Artist & Coach

The appearance of a new year is always cause for looking forward to what life has in store for us, and what we will make of it.  However, for this article, I thought I might take a look back instead.  Way back. I am a voice actor.  More specifically, I am a character voice actor.  I do my share of ...
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Meet Voice Over Talent, Home Studio Consultant & Author Dan Friedman: Just 20 Minutes a Day Can Change Your Life

Meet Voice Over Talent, Home Studio Consultant & Author Dan Friedman: Just 20 Minutes a Day Can Change Your Life

Just 20 minutes a day can change your life. We have all heard that pitch before. Usually, its referring to the latest and greatest exercise program or workout machine which, after you buy it, within six months you’ll probably end up using to hang-dry clothes.  But if you are a voiceover talent or looking to become a voiceover talent, 20 ...
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